Our client, Farmers Telecommunications Cooperative (FTC), wanted to deploy services to two communities outside of their service area. This communications campaign was designed to effectively deploy new services to the communities of Crossville and Section Ala., areas geographically near FTC headquarters, but previously unserved by the cooperative. 

As Wiregrass Electric Cooperative (WEC) moved toward 2008, their organization faced significant communications challenges. A WEC 2005 member satisfaction survey conveyed the following...